Over the 3 years (kicked off by the COVID ecommerce boom no doubt) the vast majority of my work has been with ecommerce businesses. Everything from those accelerating their ecommerce plans due to lock downs, those launching new businesses through the pandemic, my own ecommerce projects, to global brands looking for ecommerce specific search marketing …
I posted on Linkedin and twitter(X) when it actually happened, but with half an hour of spare time I thought it might be worth explaining further. Precisely 2 years ago myself and 2 business partners bought a wine business. I written a bit about this before, but for those that don’t know, this was a …
Opacity and secrecy are nothing new in the Digital Marketing industry. Whether relating to methods, costs, performance measurement or man other areas, we operate in world where businesses like to use the cloak of mystery to maximise profits. Google is sending the industry back into this murky world with their Performance Max campaigns. When I …
Performance Max: A Backwards Step for Digital Advertising Read More »
Like most digital marketers, I am dipping my toe in the wate with AI and ChatGPT. To understand more about ChatGPT, I decided to see what interview an expert…ChatGPT itself. Here is what it had to say. What is ChatGPT? ChatGPT (Generative Pre-trained Transformer 3 for Chat) is an artificial intelligence (AI) language model developed …
Last week, Google formally announced it’s latest algorithm update, naming it the Google Helpful Content Update. As usual the world of SEO was quick to jump to conclusions about who it would impact and what you needed to do about it, despite the fact it hadn’t yet been rolled out. But what is the Google …
Google Helpful Content Update: What Do You Need To Know? Read More »
Click below to chat on WhatsApp or send me an email to [email protected]