When I was 15 I went on a school exchange to Chicago. Whilst there and at a gathering at one of the US students houses, they declared they were “going online”. At that stage I had very little knowledge of what that could mean, but they sat in front of a computer, produced a disk …
Last week, the world of advertising technology and tracking once again experienced mainstream exposure. This time in the form a pitch for investment on the BBC show Dragons Den by Sam Jones the founder of privacy and reward focussed browser Gener8. After giving what has been described as “one of the best pitches ever seen …
Can Gener8 Change the Advertising Value Exchange? Read More »
I first learnt what PPC was back in 2004, when I took my first job out of University at a little agency called Corporem Global in Warrington. As a PPC Executive running Paid Search campaigns for financial clients it was our job to navigate the world of Yahoo, Espotting, Google and Mirago (in that order) …
The world of digital measurement is a difficult one to traverse once you scratch under the surface. Small websites and SMEs can happily install Google Analytics and consider it a source of truth for their online activity. But as businesses grow and their digital needs become more complex, so does the world of analytics and …
Recently I wrote about attribution modelling, and my views on taking a pragmatic approach to measurement rather than searching for a silver bullet solution, and this week measurement has come into the headlines again with the World Federation of Advertisers announcing their attempts to establish an industry wide framework for media measurement, both on and …
