A little bit of news from me after being quiet on here for a while, and for once I am not writing about digital marketing. On August 12th 2021 I completed the purchase of my first ever business! Not something I ever thought I would be writing about, or even doing for that matter. But …
Why I’ve Bought a Wine Business, When I Don’t Really Like Wine Read More »
When I was 15 I went on a school exchange to Chicago. Whilst there and at a gathering at one of the US students houses, they declared they were “going online”. At that stage I had very little knowledge of what that could mean, but they sat in front of a computer, produced a disk …
Last week, the world of advertising technology and tracking once again experienced mainstream exposure. This time in the form a pitch for investment on the BBC show Dragons Den by Sam Jones the founder of privacy and reward focussed browser Gener8. After giving what has been described as “one of the best pitches ever seen …
Can Gener8 Change the Advertising Value Exchange? Read More »
I first learnt what PPC was back in 2004, when I took my first job out of University at a little agency called Corporem Global in Warrington. As a PPC Executive running Paid Search campaigns for financial clients it was our job to navigate the world of Yahoo, Espotting, Google and Mirago (in that order) …
The world of digital measurement is a difficult one to traverse once you scratch under the surface. Small websites and SMEs can happily install Google Analytics and consider it a source of truth for their online activity. But as businesses grow and their digital needs become more complex, so does the world of analytics and …
