By delivering professional content regularly, which interests, excites or helps your potential customers you can significantly improve your chances of standing out in competitive markets. But if you don’t know what content to produce, when, and how then you can waste a lot of time, energy and money. That is where I can help as a content marketing consultant.
Why do you need a Content Marketing Consultant
One of the biggest challenges with content marketing is knowing what to produce and why. This is where having a solid content marketing strategy comes in. As a freelance consultant I can come in an help you understand the role content can play in your digital marketing efforts, and together we can put together a content marketing strategy.
The benefit of me being a freelance consultant is that I can bring in my 15 years of experience across multiple industry sectors and apply the best of my learnings to your business, on a freelance basis. We can then agree on whether there will be any ongoing involvement or if you are happy, you can continue to implementing the strategy using your own resources.
My experience with Content Marketing
For the last 15 years I have been leading some of the North west and Manchester top agencies. Devising and implementing Content Marketing strategies for both the agencies themselves but also some of the leading businesses from the region and across the country.
Projects I have led and been involved in have covered the whole content marketing spectrum:
- Content marketing strategy development
- Marketing automation technology and content marketing
- Blog strategy and publishing
- Email strategy and publication
- Content marketing for SEO
- Content marketing for social media
- Image based content marketing
- Video strategy for content marketing
- Whitepaper production and publication
- Offsite content marketing for link building
- Press focussed link building
Sectors I have done content marketing for:
- Financial Markets
- Banking and Savings
- Retail and ecommerce
- Education and learning
- Car Rental
- Consumer Electronics
- White goods
- Legal services
- Marketing agencies and professional services
As a freelance consultant I can work as part of your team, alongside an agency to direct your content approach, or on my own to deliver your approach. It really is that flexible!