If you have studied business or marketing you will be familiar with the SWOT assessment. A review of a business or business function that outlines the associated Strengths, Weaknesses, Opportunities and Threats. It is a useful if subjective tool and process to go through when performing situational analysis. And if you have produced many SWOT …
With the majority of the world locked down, and some industries facing a period of diminished demand, digital marketers could be finding themselves as a loose end when it comes to how to be effective in their role. If your budgets have been cut and your targets ripped up, how do you make yourself productive? …
Last week’s blog post tried to put some structure around the question ‘how should I be marketing/advertising during the Coronavirus outbreak. Ignoring individual business issues such as supply chains, stock, and overheads and just using demand change as an indicator for how to approach things. The first Matrix focussed on demand pre-COVID19 and current demand …
As Coronavirus continues to take hold across the globe, marketing and advertising seem like the absolute least of the worlds worries. But to the marketing and business world decisions are having to be made about how they trade through this crisis and come out of the other side intact. The first and obvious reaction is …
Advertising in general loves a good acronym. A member of the public walking into a conversation about advertising performance could be forgiven for believing we have our own secret language to keep them from understanding what is being discussed. And nowhere is that magnified than within digital channels. Programmatic trading and its related technology has …
Digital Advertising Acronyms: What do they mean? Read More »
