It is a question digital and brand marketers have been trying to answer for a long time. What is the value of a display impression? Add to that the questions of does bigger format equal greater impact? Are ‘engagement metrics’ impacting brand recall? Is brand search worth the cost? And you have the attribution conundrum …
When I wrote my Ebook (The Future of Advertising is You) the research I presented suggested that the average UK website placed 44 cookies on your machine, 85% of which would be shared with at least one other third party. Meaning that a single website visit could be tracked and monitored by 81 different entities. …
How Many Ad Tech Providers are Tracking a Single Page Visit? Read More »
Sometimes it takes unusual or extreme circumstance to accelerate change. Trajectory that were already underway suddenly accelerate. Behaviours that were slowly evolving rapidly become the norm. And at the risk of using one of the now cliche phrases there is now doubt we are currently experiencing unprecedented times, strange times, a period in which our …
In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. I am not sure how I came up with the topic …
On 1st July the UK Competition and Markets Authority (CMA) published their recommendations following a year long examination of the digital advertising landscape, with a focus on the dominant players Google and Facebook. A summary of their findings and links to the full report can be found here and a good summary from New Digital …
