Digital marketing should do more than generate activity. It should help your business attract the right audience, convert more of that demand and understand which investments are driving meaningful results. I’m Rob Weatherhead, an independent digital marketing consultant with more than 20 years of experience across SEO, PPC, Paid Social and Analytics. I help businesses identify what is holding back performance, build a practical plan for growth and get the work implemented. That might mean resolving a technical SEO problem, restructuring a Google Ads account, improving paid social performance or fixing the tracking that informs your decisions. My work combines senior strategic input with hands-on delivery, without the layers or long commitments that often come with a large agency.
Four connected services built around growth
SEO, paid media and analytics are often managed separately. Your customers do not experience them that way. They move between search results, adverts, social platforms and your website before they decide to act. I help make those channels work together around a common commercial objective.
SEO consultancy
Improve your organic visibility by making your website easier to crawl, understand and trust. I work across technical SEO, site architecture, content strategy, ecommerce SEO, migrations and international websites, including complex sites with more than one million pages.
Freelance SEO ConsultantPPC consultancy
Get more from paid search with clearer account structures, stronger targeting, better use of data and continuous testing. I can audit an existing account, take responsibility for day-to-day optimisation or provide senior support to an internal team.
PPC ConsultantPaid Social consultancy
Build paid social activity around audience, creative and commercial performance rather than platform metrics alone. I support campaigns across Meta, LinkedIn and TikTok, from strategy and setup through to testing and optimisation.
Paid Social ConsultantAnalytics and measurement
Make decisions using data you can trust. I help businesses improve GA4, Google Tag Manager, conversion tracking and reporting so that marketing performance can be connected to leads, sales and revenue.
Analytics and Tracking ConsultantSenior thinking with hands-on delivery
I have worked in digital marketing since 2004, leading search and performance activity for agencies, global organisations and ambitious growing businesses. That experience helps me see the strategic picture, but I remain comfortable working in the detail—crawling a site, reviewing search terms, checking a data layer or helping a team turn a recommendation into something that can actually be implemented. I regularly work across marketing, content, product and development teams. My role is often to translate between them: turning technical issues into commercial priorities and turning growth objectives into work that each team can understand and deliver.
Where I can make the biggest difference
You may need an independent audit before making a major decision. You may have an experienced team that needs specialist support. You may be between hires, preparing for a migration or trying to understand why performance has stalled. I can shape the engagement around the problem rather than force it into a predefined package. Typical projects include:
- SEO, PPC, Paid Social and analytics audits
- Growth strategies tied to leads, sales and revenue
- Technical SEO and website migration support
- Paid-media account restructuring and optimisation
- GA4, GTM and conversion-tracking reviews
- Interim, freelance and contract leadership
- AI-assisted workflows for research, planning, reporting and delivery
Straightforward, independent advice
I will tell you what I believe will make a difference, what should be prioritised and what is unlikely to justify the cost. Sometimes that leads to a substantial programme of work. Sometimes the answer is a short list of fixes your existing team can deliver. The recommendation should fit your business, not the service a supplier happens to want to sell.
Let’s talk about what is holding back growth
If you need experienced support across SEO, PPC, Paid Social or Analytics, tell me what you are trying to achieve and where you think the problem may be. I’ll help you establish the right starting point.
Discuss your project