Although this is an interesting articale about the differences in the approach taken to PPC and SEO I feel that it is a little naive to treat the two as seperate entities. They have obvious similarities and by treating them as one channel (search) there is a lot that can be gained. Cross over of …

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hello and welcome to world of search. Here I will be posting and commenting on articles from across the globe which relate to search engine marketing. All views contained in this blog are my own and are not necessarily shared by my employer. If you disagree or have a major greivance with anything I have …

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