How did I become a digital agency consultant? Well it’s now 15 years since I walked into an office on a business park in Warrington for my first day in a “real” job anywhere, it just happened to be in a digital agency. Fresh faced and slightly apprehensive, I doubt I even knew what an agency was.
From that point to now I have been fortunate to be part of some of the most successful digital agencies in the UK. From the early days of search engine marketing with Latitude, to challenging the media status quo with MediaCom, and more recently with Tecmark, Dentsu Aegis and Fast Web Media. I have learnt what to do (and more importantly what not to do) if you want grow a successful digital agency. I now apply this experience to helping other digital agencies achieve their goals.
I also understand the challenges faced when staffing a digital agency through fluctuating periods of demand, so can play a critical role with interim leadership requirements through busy periods.
What does a digital agency consultant bring to you?
An experience agency practitioner can provide an experienced hand to help guide you on your path. Or if you need some short term (or contract) digital skills to see you through a particularly busy period, then senior contract support can certainly help you out.
Consultants and contractors can be helpful when you need second opinion on the strategies you are putting together, or you have a short term resource need that will drop off at some point in the future.
On particular area of specialism for my own consultancy is in overall service delivery. How are we delivering the services we profess to be good at? That can stem right from the point of a new piece of business being signed, through to the day a project of a contract ends. It covers everything from process, documentation, people, culture and vision. I have delivered this type of project for 15 people agencies, through to 100 person teams within larger agencies, and know what does and doesn’t work.
All services are deliver via my consultancy, Agent Wolf. If you would like to benefit from my experiences for your own business, you can contact me via the contact form, by email on [email protected] or via twitter @RobWeatherhead