seo, google and natural search algorithms including the latest developments in the ever changing world of seo. how to seo your site, how to appear higher in the seo listings, seo strategies, changes in seo algorithms.
Last week, Google formally announced it’s latest algorithm update, naming it the Google Helpful Content Update. As usual the world of SEO was quick to jump to conclusions about who it would impact and what you needed to do about it, despite the fact it hadn’t yet been rolled out. But what is the Google …
Google Helpful Content Update: What Do You Need To Know? Read More »
The white hat vs black hat debate has been rumbling along for a long time, and will likely do so for the foreseeable future. Many a respected SEO has weighed in on the debate, most recently Rand Fishkin of SEOmoz and many present conflicting views. Most well-known SEO professionals position themselves as ‘white hat’, primarily …
White Hat vs Black Hat? Does it matter which hat we wear? Read More »
There are a lot of people in the world of digital marketing, and more specifically search engine marketing, who make bold claims to being “experts”, “gurus”, “thought leaders” and many other superlatives about their skills and knowledge. Im sure some of them are very knowledgeable people who may well be considered experts, Im also very …
Im stealing this from David Naylor because I like its simplicity. SEO explained in picture, and more importantly as a cycle and a continuous process. Invest in content to get links Get the links and you get traffic (either through rankings or referrals) Get the trafficand you get the money (and profit, business model allowing!) Invest the money …
The SEO industry faces even more changes in Google results in the not too distant future as Google announced a “secret project” this week which they have been working on aimed at pushing the envelope with respect to “size (of index), indexing speed, accuracy, comprehensiveness and other dimensions”. The Google Caffeine update was announced on …
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