In the last 5 years the word programmatic has come to prominence as the future of advertising and media buying. But as with everything new – and inherently technical – it is often misrepresented or confused.
Everyboy’s a Programmatic Expert All of a Sudden…
Where there is mystery, there is money. So beware many self proclaimed programmatic expert’s (including me!) before checking out their credentials. Buying through a managed service provider and knowing what viewability is, doesn’t make you an expert in the intricacies of programmatic technology.
Having been at the forefront of programmatic for two of the country’s leading agencies based in Manchester, I can help demystify the programmatic landscape for you and help explains what it means for you and your business in real terms. I understand in detail how programmatic media buying is being managed in the biggest trading teams in the country, how the agencies are selling it, how the suppliers are packaging it, and the main opportunities and pitfalls.
Whether you are an agency looking to introduce new programmatic products and services, or a brand looking to maximise programmatic’s potential, as a programmatic consultant I can help through my digital consultancy business Agent Wolf.
The support you need will be bespoke to you, however could include:
- Gaining transparency on the programmatic value chain – where is your money going?
- Agency vs in-house programmatic solutions
- Programmatic DSP selection
- Upskilling on programmatic’s influence on the advertising industry
- Building your own programmatic team
If you think you need to gain more of a clarity on the latest digital buzzword and what it means for your businesses then get in touch on firstname.lastname@example.org or 07541413925.