When I was 15 I went on a school exchange to Chicago. Whilst there and at a gathering at one of the US students houses, they declared they were “going online”. At that stage I had very little knowledge of what that could mean, but they sat in front of a computer, produced a disk …
Last week, the world of advertising technology and tracking once again experienced mainstream exposure. This time in the form a pitch for investment on the BBC show Dragons Den by Sam Jones the founder of privacy and reward focussed browser Gener8. After giving what has been described as “one of the best pitches ever seen …
Can Gener8 Change the Advertising Value Exchange? Read More »
The world of digital measurement is a difficult one to traverse once you scratch under the surface. Small websites and SMEs can happily install Google Analytics and consider it a source of truth for their online activity. But as businesses grow and their digital needs become more complex, so does the world of analytics and …
The tech giants of Google, Facebook, and Apple are typically cool in the face of any controversy or criticism. Their scale and popularity mean that even if they dragged in front of the political powers of a nation, they know they don’t have too much to fear apart from a few tough questions. Google’s behaviour …
Is Google getting worried about the situation in Australia? Read More »
Sometimes it takes unusual or extreme circumstance to accelerate change. Trajectory that were already underway suddenly accelerate. Behaviours that were slowly evolving rapidly become the norm. And at the risk of using one of the now cliche phrases there is now doubt we are currently experiencing unprecedented times, strange times, a period in which our …
