When somebody gets in touch with me after coming across my website, they are usually in search of a digital consultant. But their first question after they introduce themselves and their business is often, so how can you help us? Despite the fact they decided they needed a digital consultant, and made their way to …
WTF is a Digital Consultant? And what makes a good one? Read More »
If you have studied business or marketing you will be familiar with the SWOT assessment. A review of a business or business function that outlines the associated Strengths, Weaknesses, Opportunities and Threats. It is a useful if subjective tool and process to go through when performing situational analysis. And if you have produced many SWOT …
With the majority of the world locked down, and some industries facing a period of diminished demand, digital marketers could be finding themselves as a loose end when it comes to how to be effective in their role. If your budgets have been cut and your targets ripped up, how do you make yourself productive? …
Last week’s blog post tried to put some structure around the question ‘how should I be marketing/advertising during the Coronavirus outbreak. Ignoring individual business issues such as supply chains, stock, and overheads and just using demand change as an indicator for how to approach things. The first Matrix focussed on demand pre-COVID19 and current demand …
As Coronavirus continues to take hold across the globe, marketing and advertising seem like the absolute least of the worlds worries. But to the marketing and business world decisions are having to be made about how they trade through this crisis and come out of the other side intact. The first and obvious reaction is …
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