Digital Marketing

news from the world of digital marketing and digital media. breaking news stories along with insightful thoughts from the world of digital marketing and all forms of digital advertising and entertainment.

Digital Advertising Acronyms: What do they mean?

Advertising in general loves a good acronym. A member of the public walking into a conversation about advertising performance could be forgiven for believing we have our own secret language to keep them from understanding what is being discussed. And nowhere is that magnified than within digital channels. Programmatic trading and its related technology has …

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