ppc news, ppc debate and ppc insight from a ppc professional and director of ppc agency. all the latest changes to the world of ppc by google yahoo msn and all ppc related search engines.

Quiet Time = Audit Time!

With the majority of the world locked down, and some industries facing a period of diminished demand, digital marketers could be finding themselves as a loose end when it comes to how to be effective in their role. If your budgets have been cut and your targets ripped up, how do you make yourself productive? …

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New Google Mobile Ad Label

As mobile search continues to grow in importance and steal share of overall search from desktop, it is Google’s number one objective to ensure they effectively monetise this channel.  As pointed out in a previous post they only have a couple of levers they can pull to maximise revenue through search assuming search volume is …

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Google Trialling Favicons

The social world of Twitter and the Search Marketing blogging community has been buzzing today with screenshots of Google trialling the use of favicons in Adwords creative, presumably to judge the impact on CPC.  So far I have seen examples in the bingo and car insurance markets with numerous PPC. Ads showing a favicon alongside …

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