ppc news, ppc debate and ppc insight from a ppc professional and director of ppc agency. all the latest changes to the world of ppc by google yahoo msn and all ppc related search engines.
According to reports from Reuters, Kevin Johnson, Microsoft’s platform and services president, believes the company can gain a 40% share of the search market in the next 3-5 years. This is an ambitious target by anyone’s standards with Google holding a 80% market share at present it is difficult to see how they can achieve …
Google announced two weeks ago that they would be changing the algorithm for determining whether the top PPC listings appeared above the natural results or to the left of them. Previously in the top ad placement formula, your Quality Score and your actual CPC, which is determined in part by the bids of advertisers below …
The personalisation of search results is well documented and evidence of its arrival is clear to see particularly in the Google results. I have blogged in the past about the differing search results based on search history, the listings of site visits and also the use of IP information as a targeting tool. But what …
Not rocket science but puts forward some interesting points. This is what I have believed and have told clients for a while. There is no sense in managing PPC and SEO as seperate entities when they are formed from the same model. Also this becomes even more prevelant as the paid search engines all revert …
In a recent bizreport article travelocity’s CMO Jeffrey Glueck made the observation that in PPC “most of your profits come from buying your own brand term”. No kidding! This is a basic principle of search marketing and one which is a constant area of discussion between agencies and clients. In a market such as travel …
Click below to chat on WhatsApp or send me an email to [email protected]