ppc news, ppc debate and ppc insight from a ppc professional and director of ppc agency. all the latest changes to the world of ppc by google yahoo msn and all ppc related search engines.
In their latest add campaign Orange use a serious of individuals speaking about the people who have influenced their lives and made them what they are. Using the phrase “i am” followed by the individual and how they influenced them. I actually like the adverts but that is not the point of the post. On …
Here is a classic example of how mis-management of PPC affiliates can cost a brand dearly. The screenshot below shows listings on the search term bet365. All of the first page PPC listings are taken up by (presumably one) rogue affiliate who has registered a load of domains containing bet365 and will be earning commissions …
Yahoo sent out an email last week to its partners announcing some changes to the way it will be mapping keywords from July 29th. In the past Yahoo has mapped certain keywords to others within its paid search listings much in the same way as Google broad match works. As a former pay per click campaign …
Slightly old news as it was announced 14 days ago but Ive been a little busy so am finally getting round to posting about it. Yahoo! has purchased web analytics software solution Indextools for an undisclosed fee. The tool which one commentator described as”one of the best kept secrets in the industry” has been bought …
Yahoo! acquires Indextools – the death of a gem? Read More »
It seems like Yahoo! may have finally given up trying to beat Google with the announcement that they are running a two week trial displaying Google AdSense listings alongside their search results in the US (more detail). The initial trial will include the results displaying on no more than 3% of search queries submitted and …
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