Affiliate Marketing

affiliate marketing news from the digital lookout, all the latest developments from the world of affiliate marketing including news on affiliate networks and affiliate programmes. news on affiliate window, buy at, dgm, tradedoubler, commission junction and individual affiliate activity.

Why CPL has a long way to go to replace CPC: Part 1

In an iMedia Connection article published last week it was suggested that CPC’s days as an advertising metric were numbered.  That, much like is happening with CPM advertising, CPC based advertising mediums and agency models are set to become extinct as companies look for more performance based metrics to ensure profitability of any advertising spend. …

Why CPL has a long way to go to replace CPC: Part 1 Read More »

Breaking News – Google to Allow Gambling Affiliates

I have just spoken to a representative at Google who has revealed that as of Monday they will be allowing gambling affiliates to advertise on Google Adwords! The affiliates will have to agree to Google’s terms and conditions which will mean that the affiliate is responsible for ensuring the gambling sites they advertise are legitimate, …

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Is Affiliate Marketing Set to Benefit from the Credit Crunch?

Over the coming months it is safe to assume many advertisers will be tightening their belts and reducing or even halting their media spend.  When times are hard it is often the marketing budgets which are the first to go, with companies focussing on maintaining, rather than growing their operations. However, when affiliate marketing is …

Is Affiliate Marketing Set to Benefit from the Credit Crunch? Read More »

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