The world of online advertising is becoming increasingly data driven. The amount of information that is gathered on individuals online allows us to target messages based on browsing behaviour, products purchased, products not purchased, products viewed, time of day, day of week, time since browsing, recent online purchases, demographics, location and a myriad of other …
Every time Google makes a change to its search model or landscape it prompts numerous blog posts debating the reasons for the move often including complicated strategic or structural implications. But when you boil Google’s search revenue model down to its base parts, the reasons behind each change to either the SERP landscape or Google …
Last week I sat on a panel at this year’s mini SAScon which took place in Manchester. The title of the panel was “Mobile and Location – Where Does the Future Lie?” and I was in the esteemed company of Ben McKay of MoneySuperMarket, Guy Levine of Return on Digital and Lewis Macdonald of Starfish360. …
Mobile is something I am guilty of forcing down people’s throats at any given opportunity. Be it mobile search, mobile advertising, mobile optimised sites, mobile apps or overall mobile strategy, I’ll talk about it all day given the opportunity. In fact I am sitting on a panel at mini Sascon next week on this very …
Mobile is not the future: The future is platform neutral Read More »
I have been having a scout around Google trends and the new products being touted for success at Christmas time in 2012 and wanted to do a check to see whether demand in Google could be used to predict the biggest selling toys of this festive period. After scouring the various blogs and predictions site …
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