In the world of media technology is often lauded as the saviour. The magic bullet which will solve all of our needs, be it for analysis, targeting, optimisation or the favourite phrase on everyone’s lips, ‘big data’. Advertising agencies push it hard as a USP (not very unique if everyone is doing it!), advertisers look …
On Sunday 6th April 2014 I ran the Greater Manchester Marathon. 26.2 miles of pain, suffering and desperation in the name of a great cause, Action for Alports. It is a campaign on behalf of Kidney Research UK which focusses on Alports Syndrome, a rare kidney condition which as yet has no real known cause …
In days gone by, before mass penetration of television, advertising was more restricted to print and posters and the format was very, very different. Press ads were more like the advertorials of today. Text heavy, copy written, and informative pieces which proclaimed the product benefits and were meant to be read. Mad Men’s Don Draper …
2014: have we forgotten the art of storytelling? Read More »
The world of the entrepreneur is one which is well documented. Through the more recent success stories of Branson, Jobs and Gates and the historic much quoted tales of Henry Ford, people have been mesmerised by stories of billion dollar companies founded in bedrooms and garages. And spawned from these stories are the debates about …
Entrepreneur vs Intrepreneur; is there a difference? Read More »
As mobile search continues to grow in importance and steal share of overall search from desktop, it is Google’s number one objective to ensure they effectively monetise this channel. As pointed out in a previous post they only have a couple of levers they can pull to maximise revenue through search assuming search volume is …
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