Mobile is something I am guilty of forcing down people’s throats at any given opportunity. Be it mobile search, mobile advertising, mobile optimised sites, mobile apps or overall mobile strategy, I’ll talk about it all day given the opportunity. In fact I am sitting on a panel at mini Sascon next week on this very …
Mobile is not the future: The future is platform neutral Read More »
I have been having a scout around Google trends and the new products being touted for success at Christmas time in 2012 and wanted to do a check to see whether demand in Google could be used to predict the biggest selling toys of this festive period. After scouring the various blogs and predictions site …
Well here is an interesting use of video marketing by the Singapore government in conjunction with Mentos. They launched this video a few weeks ago aimed at boosting their national birth rate (which is lower than they would like) by promoting couples to get it on in the bedroom on their National Day night which …
Last night I spoke on a panel at Mobile Monday Manchester on the subject of barriers to greater mobile media adoption. I seemed to strike a cord with some of the audience as some points prompted a but of healthy debate to say the least! The slides I used are below for those that were …
I sat on an interesting panel at SASCon in May discussing the opportunities and challenges presenting by the emergence of multi-platform Internet usage. You can my slides below but I also thought I’d share some of the stats and resource I gathered whilst researching the topic prior to the panel, some of which I used, …
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