Well here is an interesting use of video marketing by the Singapore government in conjunction with Mentos. They launched this video a few weeks ago aimed at boosting their national birth rate (which is lower than they would like) by promoting couples to get it on in the bedroom on their National Day night which …
Last night I spoke on a panel at Mobile Monday Manchester on the subject of barriers to greater mobile media adoption. I seemed to strike a cord with some of the audience as some points prompted a but of healthy debate to say the least! The slides I used are below for those that were …
I sat on an interesting panel at SASCon in May discussing the opportunities and challenges presenting by the emergence of multi-platform Internet usage. You can my slides below but I also thought I’d share some of the stats and resource I gathered whilst researching the topic prior to the panel, some of which I used, …
With the event fast approaching it has been confirming I will be taking part in a panel at this years SAScon event on 17th & 18th May. I will be participating on the panel “Marketing Across Multiple Platforms – The Challenges and Opportunities”, undoubtedly one of the hottest topics in the world of online at …
In the past 8 years I’ve interviewed, and subsequently recruited, quite a few people into digital roles. Along the way I’m not afraid to say I’ve made a few mistakes. Thankfully however there have been more successes than failures and as time has gone by my hit rate continues to improve. Below are a few …
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