There has been a lot of publicity in industry channels, and a lot of retweets on twitter, surrounding a search engine land article and the point of diminishing returns in paid search. The author, Josh Dreller, argues that, in world of holistic digital marketing multi channel media planning, sometimes the accountability of PPC only gets …
Craigslist was in the news this week after Cook County Sheriff Thomas Dart in Chicago filed a federal lawsuit calling for a ban on the Erotic Services section of the website. He claimed that the owners of Craigslist facilitated prostitution by failing to block clear offers to trade sexual acts for money. “Craigslist is the …
In an iMedia Connection article published last week it was suggested that CPC’s days as an advertising metric were numbered. That, much like is happening with CPM advertising, CPC based advertising mediums and agency models are set to become extinct as companies look for more performance based metrics to ensure profitability of any advertising spend. …
Why CPL has a long way to go to replace CPC: Part 1 Read More »
In support of my theory on skittles social media experiment today, the confectionary brand redirected their homepage to the wikipedia page about their brand. After Monday’s twitter shennanigans and yesterday’s Facebook redirection they moved on to wikipedia today. This falls in with my thoughts on this week being a testing period for them but who …
Skittles have continued their social media/viral buzz marketing testing by today redirecting their homepage to the skittles Facebook group. Some reports (notably here) have this as a reaction to the defamatory tweets which were being plastered across the homepage during the twitter trial, I beg to differ. The guys at skittles had to know that …
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