The twitter world has been buzzing today due to a social media experiment by confectionary brand Skittles. Skittles.com was handed over to the twitter community when the website was redirected to a twitter search page for the phrase “skittles”. Cue thousands of twitter uses tweeting the phrase to get their 20 seconds of fame on …
Skittles’ Twitter Experiment – Lots of Buzz, But What Next? Read More »
In an angry outburst from Ryanair spokesperson Stephen McNamara the budget airline has hit out at the blogging community and stated it is not part of their company policy to engage with “idiot bloggers”. The outburst comes after a blogger claimed to have found a bug in the Ryanair system which produced a final statement …
Top notch PR from Ryanair: lunatic, idiot bloggers Read More »
Yahoo! has won a legal case in the US which puts a different slant on brand and trademark infringement in PPC, but also goes to show the search engines have covered themselves against such cases. As reported in media post, Yahoo has come out on top in a case brought against them by Heartbrand Beef, …
Automated bid management software is becoming more and more popular and the technology and algorithms powering it are becoming more advanced. There are a number of providers who have built extremely powerful software solutions for automating PPC bid management and the functionality they offer is immense. But I really do not believe they can ever …
Why bid management software can never replace human PPC management Read More »
Ill be honest, the thought had never crossed my mind, after all, the financial comparison sites are some of the biggest spenders with Google and so contribute a large chunk to Google’s Adwords revenues each year. But it was mentioned in a conversation the other day with Richard Gregory, Latitude’s Chief Operations Officer, and it …
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