I spotted something on Google today which I hadn’t seen before and is a new development in universal search. On a search for “times” I was presented with the standard search results you get for a brand term but then in addition to this there was a search box contained with the results! On entering …
Google this week announced the launch of a free adserving solution which is to be known as Google Ad Manager. According to the release notes this will be a free service allowing the serving of ads across the Google network but also on third party sites. This is an interesting development from Google and Im …
I read an article in last weeks revolution which made me laugh out loud. I have known for a while that some of the more traditional media types are way behind in the digital channel and many of the larger media buyers get by on their buying power and ability to schmooze a client about …
Clicks arent a good measure of response? No sh*t sherlock! Read More »
Brekaing news from nma.co.uk! Google has completed its acquisition of ad-serving company DoubleClick, following the green light from the EU.At a reported £1.6bn ($3.1bn), the cash deal is Google’s biggest acquisition to date. Eric Schmidt, Google’s Chairman and CEO, said today in a statement that the company was ‘thrilled’. He added, “Google now has the …
Breaking News – Google completes doubleclick deal Read More »
An article in this weeks edition in Marketing Week questioned the future of direct mail in the face or increased pressure from digital direct response channels. With direct mail volume dropping 7.4% from 2006-2007 and showing a continual decline in since 2004 has the measurability and accountability of digital mediums put pay to the direct mail industry? …
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