I spotted something on Google today which I hadn’t seen before and is a new development in universal search. On a search for “times” I was presented with the standard search results you get for a brand term but then in addition to this there was a search box contained with the results! On entering a search phrase into this box I was presented with the site search results but still with the Google SERP. This functionality is well known and nothing new but the inclusion of the search box in the results is not something I have seen before.
It is obviously just another element of Universal Search in action but is alos a good tool for Google to make their results as accurate as possible and keep people within their pages. By allowing them to search within Google for keywords contained within a site you are not only enhancing the user experience but promoting loyalty and boosting query numbers at the same time, win all round. On top of this they are also able to produce additional Adwords results on the secondary search and potentially boosting revenues as well.
