Mediapost has reported that online display advertising rates have hit the lowest point this year in the US with the average display ad page generating just 27 cents CPM in Q3 of 2008. This is no great surprise if you follow the trends in the market or work in this arena, but the article’s commenter …
The launch of Myspace’s new ad scheme myAds into Beta last week opened up the social network as an advertising option for businesses of all sizes. With a 4 step, simple campaign set up there is no doubt this is aimed at small businesses with little or no experience of online advertising. And with the …
Google has announced on the Inside Adwords blog the launch of a display advert creation tool in the US and Canada in an obvious attempt to broaden its market for display advertisers and in the hope of expanding its share in this area. The availability of ads for the use in display and placement campaigns …
An investigation has been launched by the IAB and the IASH into the misplacement of display ads within the ad exchange community. The investigation comes after the Yahoo! owned exchange Right Media was implicated for ad misplacement and NMA spotted ads for brands such as T-Mobile and easyCar on the explosivefightvideos.com and also large blue-chip …
Display Advertising Networks under Investigation for Ad Misplacement Read More »
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