Google’s latest move into the world of behavioural targeting has been hit with a lot of publicity, but in reality, all they are doing is catching up with the game. Yahoo and Microsoft have been using behavioural targeting functionality based on users search queries and pages browsed for a number of years, and charging a …
Google Catching Up In the Behavioural Targeting Game Read More »
The latest rumour circulating of how the twitter owners plan to monetise their recent surge in users comes curtousy of Marketing magazine, which in itself, is evidence of twitter gaining further mainstream coverage. In an interview with Biz Stone, cofounder of twitter, Fiona Ramsay quotes Stone as saying, ‘We are noticing more companies using Twitter …
Google has announced its genius solution to conundrum of how to get a return on its $1.6bn purchase of YouTube in 2006. They have decided that the current rate of £25,000 a day for homepage advertising on the video sharing site is too cheap! And so they are putting the daily advertising rate up by …
Google’s Genius Solution to the YouTube Conundrum Read More »
The migration of news and newspapers online has been steadily happening over the past 5 years. I personally no longer feel the need to buy a newspaper on a week day as I know I can get all the news I need from me Google homepage, and also more recently twitter, without the need to …
Yahoo have disclosed their Q3 revenues and they aren’t good, a measly 1% increase on the same period last year and down $20 million on Q2. The announcement comes hand in hand with them announcing they would be cutting 10% of their workforce to improve cost efficiencies. This is no great shock in the current …
Premium Display Advertising Slowdown Evident in Yahoo Announcement Read More »
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