In a great example of utilising twitter to drive business a coffee shop in Houston, Texas claims to have doubled its clientele through the use of the micro blogging platform.
The Operations Manager, J.R. Cohen, of CoffeeGroundz (@coffeegroundz) became a user of twitter on a personal level. When one of his followers decided to tweet at him requesting to place an order Cohen spotted a business opportunity. CoffeeGroundz now regularly receives pre-orders through twitter and is using the platform to grow their business and gain new customers.
This is a great example of business use of twitter and also the innovation and flexibility of small businesses. There is obviously a scale issue here and I can’t foresee McDonalds adopting a similar strategy in the future as it just wouldn’t work for them, but hats off the Cohen and CoffeeGroundz for finding a way to utilise the latest social media phenomenon.
More and more companies are going to be looking to harness the growing popularity of twitter over the coming weeks and months and examples like this show it can be done. It won’t work for everyone, just as Facebook and blogging don’t, but with an innovative mind and willingness to trial new channels some companies will undoubtedly find a way to make it work for them.
great innovation, serveral business must take it in consideration