search engine marketing news and all things relating to search engine marketing including ppc, seo, pay per click, search engine optimisation. The full spectrum of search engine marketing is reported on the digital lookout including google, yahoo, msn, and everything related to search engine marketing.
The Google Adwords blog has announced a number of “quality score improvements” (debatable use of the word improvements!) which will come into play for your Adwords listings in the near future. Removal of min bid – Firstly it is removing the current system of allocating each keyword a minimum bid amount which must be met …
Google to reverse minimum bid and introduce dynamic quality score Read More »
Yahoo sent out an email last week to its partners announcing some changes to the way it will be mapping keywords from July 29th. In the past Yahoo has mapped certain keywords to others within its paid search listings much in the same way as Google broad match works. As a former pay per click campaign …
It seems like Yahoo! may have finally given up trying to beat Google with the announcement that they are running a two week trial displaying Google AdSense listings alongside their search results in the US (more detail). The initial trial will include the results displaying on no more than 3% of search queries submitted and …
So Google have finally done it. Sacrificed their morals on trademark protection in the name of more revenue by opening up all brand terms, whether registered trademarks or not, to anybody who chooses to bid on them. This has been their system in the US and Canada for a while now and their arguement is …
In a recent report into “Online Solutions” aimed at imparting advice on how to develop an effective web presence American Express have advised companies not to “waste money” on search engin optimisation specialists. Apparently suggetsing that this is a sure fire way to get your site banned from the listings. This is a very strong …
American Express advise against using SEO agencies Read More »
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