OK, so maybe that is a slight exaggeration, but it may well have contributed. Whilst reading through the news surrounding Obama’s historical victory this morning on the BBC website I found links to both candidates own campaign websites. So I had a quick look over the websites out of interest and to see how the …
Microsoft is aiming to prove the branding influence of paid search ads by tracking the impressions and allocating them back to repeat searches, website visits and subsequent purchases. The branding influence of search has long been debated with many believing that there is a branding benefit to be had by appearing high on PPC listings …
Microsoft Attempts to Prove Paid Search Branding Effect Read More »
Tesco have given a sneak preview of their latest project at the Microsoft Professional Developers Conference in Los Angeles. In conjunction with media agency Conchango, Tesco are looking to build a digital application which acts as the proverbial fridge door. The main purpose of the tool from Tesco’s perspective is for the placing or grocery …
Tesco Announces the Launch of Digital Fridge Door Read More »
If you read the digital press and Internet related news sites you will notice that the perceived future of social networking is mobile. Both Myspace and Facebook have mobile sites which are essentially a stripped down version of the web interface. But is this what constitutes the future of social media on the web? Or …
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