Google announced two weeks ago that they would be changing the algorithm for determining whether the top PPC listings appeared above the natural results or to the left of them. Previously in the top ad placement formula, your Quality Score and your actual CPC, which is determined in part by the bids of advertisers below …
As reported on the BBC new website: Google Earth given celestial viewBy Jonathan Fildes Science and technology reporter, BBC News The constellations of Andromeda, Hydra and Vulpecula are now just a mouse click away for amateur star-gazers, following the launch of Google Sky. The tool is an add-on to Google Earth, a program that allows …
I stumbled across this result on Google today. On a search for boxer Ricky Hatton up popped a result I had never seen before, a phonebook listing for somebody in the US named Ricky Coil along with his phone number and address. I had heard they were planning a phonebook tool but this is the …
The personalisation of search results is well documented and evidence of its arrival is clear to see particularly in the Google results. I have blogged in the past about the differing search results based on search history, the listings of site visits and also the use of IP information as a targeting tool. But what …
On a Google search yesterday I spotted something I had never seen before which is further evidence of the increasing personalisation of search results. On a search result for the AdWords help centre Google told me how many times I had visited the page and when I last visited (see screenshot). At the time I …
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