Yahoo! has announced on the launch of additional targeting across both its search and content network.  They are set to introduce demographic, geographic and adscheduling options to their search marketing portal which will bring them up to speed with the competition in PPC /ACRONYM>.
There is nothing too exciting about the functions they are [...]

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Automated bid management software is becoming more and more popular and the technology and algorithms powering it are becoming more advanced.  There are a number of providers who have built extremely powerful software solutions for automating PPC bid management and the functionality they offer is immense.  But I really do not believe they can [...]

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Want to know how to deliver knockout results from your PPC campaign?  Well as luck would have it I gave a presentation in January on this very topic, and the nice people at fresh business thinking have posted a video of the “highlights” on their website.  In my defence, they chose some of the [...]

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In a memo to its partner agencies yahoo has announced changes to its commission structure which will see it follow Google’s lead and reduce the amount of Agency commission from January 1st 2009.  It is not going as far as Google in removing commissions completely but it will see a cut of 1% for the [...]

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Here is a classic example of how mis-management of PPC affiliates can cost a brand dearly.  The screenshot below shows listings on the search term bet365.  All of the first page PPC listings are taken up by (presumably one) rogue affiliate who has registered a load of domains containing bet365 and will be [...]

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