Yahoo! has announced on the launch of additional targeting across both its search and content network. They are set to introduce demographic, geographic and adscheduling options to their search marketing portal which will bring them up to speed with the competition in PPC.
There is nothing too exciting about the functions they are introducing they are all available on either Google or MSN already, but they are the first to introduce them all in one place. Google has geographic targeting and adscheduling, but no demographic. MSN has the demographic targeting (for what it is worth). But now Yahoo! will have them all in one place, and their additional volume over MSN should make their demographic targeting more useful than MSN’s has ever been.
Its nice to see Yahoo! pushing forward with releases like this to boost their search offering as towards the back end of 2009 it appeared they may have been giving up the battle in search engine marketing. The functions arent yet available in Yahoo’s Search Marketing Center but it will be interesting to see how effective they are once they are launched.