In an iMedia Connection article published last week it was suggested that CPC’s days as an advertising metric were numbered. That, much like is happening with CPM advertising, CPC based advertising mediums and agency models are set to become extinct as companies look for more performance based metrics to ensure profitability of any advertising spend. …
Why CPL has a long way to go to replace CPC: Part 1 Read More »
I have just spoken to a representative at Google who has revealed that as of Monday they will be allowing gambling affiliates to advertise on Google Adwords! The affiliates will have to agree to Google’s terms and conditions which will mean that the affiliate is responsible for ensuring the gambling sites they advertise are legitimate, …
Breaking News – Google to Allow Gambling Affiliates Read More »
as you all should be aware Google made uturn on their gambling policy at the end of last week and now allows gambling advertisers, who can produce a valid gambling license, access to the Google Adwords programme. I thought Id produce a quick list of the people this is going to have a major impact …
I have questioned in the past whether affiliate marketing is set to benefit from the economic doomand gloom spreading around the world at the moment due to its relatively guaranteed return on investment. This message is now being expanded by the press to include other areas of digital marketing and the whole spectrum of online advertising …
Microsoft have announced today that they will be launching a cash back system for purchases made using its Live search engine. Utilising partnerships with ebay, paypal and jellyfish they will offer remuneration to users who find a product using live search and then make a purchase. This is an amazing step from Microsoft into a …
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