A number of recent articles have suggested we may be heading for the second web crash. Most of these theories are base don the inflated prices being paid for barely profitable companies because they fall under the category of “social media” or because they are the latest phenomenon on the web. Others are quoting the …
Just as people are getting to grips with the so called web 2.0 phenomenon already there are people within the internet market touting the arrival of web 3.0! hang on, what happened there? did I miss something? Apparently, where as web 2.0 was about engagement and interaction, web 3.0 is the “semantic web”, where computer …
According to reports from Reuters, Kevin Johnson, Microsoft’s platform and services president, believes the company can gain a 40% share of the search market in the next 3-5 years. This is an ambitious target by anyone’s standards with Google holding a 80% market share at present it is difficult to see how they can achieve …
It has been reported this week that the rise in traffic to social networking sites has coincided with a drop in traffic to web mail sites such as yahoo mail and hotmail. This has sparked discussion about the use of social networks for communication sparking of the demise of web based email. Obviously this is …
Social networking sites eating into the email market share Read More »
I have been reading up recently on tracking solutions I came across the argument between first click and last click tracking. More specifically which one gives the most accurate measure of performance? First click tracking is the term given to solutions which cookie the user on their first visit to a website and record the …
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