Just as people are getting to grips with the so called web 2.0 phenomenon already there are people within the internet market touting the arrival of web 3.0! hang on, what happened there? did I miss something?
Apparently, where as web 2.0 was about engagement and interaction, web 3.0 is the “semantic web”, where computer intelligence interprets information without use intervention. An example given by Ruth Mortimer of brand strategy, is that of search engine spiders and how, with the emergence of web 3.0, will be able to interpret context and meaning of text within a page rather than simply looking at code without meaning, hence giving a more sophisticated search result.
But where did web 2.0 go? I think there is a real danger here of people getting ahead of themselves and predicting the future before theyve mastered the present. Many companies are yet to embrace the web 2.0 ethic (and some even the basics of online!) and to go around touting the revolution is scare mongering in the extreme unless it is given some context. My advice to companies reading these articles would be to look at your webstie from a customers point of view, decide what they would want to see, what they would want to do and provide this functionality. If you get the basics right to start with and put in place an infrastructure solid enough to support it you will be in a strong postion to embrace whatever new technologies are around the corner.