As part of a redesign of their homepage, and in an obvious attempt to drive continued growth in the micro-blogging platform, Twitter has turned educational in their approach to driving new sign ups. Twitter will unveil its new homepage next week and according to all things D “People arriving at the new main homepage will be greeted by a search box, information on Twitter trends and a panoply of more specific information about how they can use Twitter.”
In explaining the reasons behind the redesign Biz Stone said the current page is essentially confusing to the masses of people who come to it, made aware of the microblogging service by the massive media hype it has received over the last year.
(with the new page)“You can try it out without having to sign up, so you can get an idea of what Twitter is before you use it,” said Stone. “We need to do a better job of explaining ourselves to people who hear about us and then have no idea what do to.”
And Twitter has gone further with their attempts to woo businesses into signing up for an account with a full educational piece on Twitter 101 with full details of how buseinsses can utilise its service to serve their customers, get feedback, promote offers, and all the other useful things social media professionals have known for a while. Even going as far as providing case studies of companies who have used Twitter to good effect, blatant self promotion and a clear attempt to dirve business take up.
I dont mean to sound negative about these attempts, I actually believe they are a good move. The current homepage is pretty dire and non descriptive and they have relied ont he buzz to get them to where they are, they are obviously reacting to a plateuax in users and the need to adapt as the early adopters drop off.
More news to follow on launch but for now check out the business guide at Twitter 101 to see for yourselves. Twitter 101
