I blogged about the purchase of the analytics tool Indextools by Yahoo! earlier in the year (Yahoo! acquires Indextools). Now they have finally made the move to bring the tracking solution under their own brand , to be labelled, Yahoo Web Analytics. Not very imaginative with the name but you can imagine they wanted to keep the Yahoo association very strong. Even still they could have come up with something which sounded a bit less than a me too version of Google Analytics. After all Indextools is a far superior tool to Google’s offering and Yahoo need to play on this to gain any competitive advantage that comes with their purchase.
I wonder how long before this is offered direct from Yahoo’s search interface with integration of action reporting to their PPC reports. I think they may need to simplify the installation a little as in the past Indextools has been a little trickier to implement than Google Analytics but if they get it right, analytics will defintiely be one area where they have the uper hand over Google.