I was going to do the predictable thing and right a post listing my predictions for 2009 in digital marketing. But after looking around at the amount of predictions already made I decided it would be pretty useless, and also, pretty predictable! Having read most of the predictions posts out there I haven’t seen anything yet that has knocked my socks off, or found anyone who is predicting anything outside of the norm…..microsoft buying yahoo….display adverts appearing in search results…the year for mobile to take off (deja vu!)…consolidation of the market place…etc etc.
In light of this I have decided I am not going to bother and I’ll leave it to the rest of industry to decide where the market is going to go. For me, I hope that none of the predictions made come to light. The unpredictability of this industry is what keeps it interesting, the speed of change and its frequency mean that every day, week and month brings about new challenges. Im happy with that so long may it continue.
For those of you that wish to hear what may be in store search engine land produced a list of categorised predictions to save you sifting through the rubbish: 2009 predictions