In 2004, as a final year student studying for my degree in marketing at the University of Central Lancashire, I became fascinated in the single semester module entitled “e-marketing”. So much so that I decided on the subject area for my final year dissertation. I am not sure how I came up with the topic …
On 1st July the UK Competition and Markets Authority (CMA) published their recommendations following a year long examination of the digital advertising landscape, with a focus on the dominant players Google and Facebook. A summary of their findings and links to the full report can be found here and a good summary from New Digital …
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