display advertising thoughts and blog post relating to the display advertising industry and where the future of display advertising lies. discussions about the major display advertising networks and all the various acquisitions by search engines. Also thought and insight into how display advertising will be used in the future and how best to integrate display advertising with other media such as search advertising and other online disciplines.
Mediapost has reported that online display advertising rates have hit the lowest point this year in the US with the average display ad page generating just 27 cents CPM in Q3 of 2008. This is no great surprise if you follow the trends in the market or work in this arena, but the article’s commenter …
The launch of Myspace’s new ad scheme myAds into Beta last week opened up the social network as an advertising option for businesses of all sizes. With a 4 step, simple campaign set up there is no doubt this is aimed at small businesses with little or no experience of online advertising. And with the …
Google has announced on the Inside Adwords blog the launch of a display advert creation tool in the US and Canada in an obvious attempt to broaden its market for display advertisers and in the hope of expanding its share in this area. The availability of ads for the use in display and placement campaigns …
Changes are afoot in the world of display advertising if recent developments are anything to go by. In recent weeks both AOL and Yahoo have announced the development of new platforms for buying and booking display advertising with one common them, flexibility. The flexibility to book, buy, pause and up-weight online display advertising campaigns in real time, …
Following hot on the heals of the rumours of TV advertising through Adwords, it is reported that Google may introduce the ability to buy in game advertising through their online portal. Dubbed Adsense for games, it is reported that Google “has developed an in-game advertising technology that allows it to insert video ads into games.” …
Google to introduce in game advertising to Adwords Read More »
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