display advertising thoughts and blog post relating to the display advertising industry and where the future of display advertising lies. discussions about the major display advertising networks and all the various acquisitions by search engines. Also thought and insight into how display advertising will be used in the future and how best to integrate display advertising with other media such as search advertising and other online disciplines.
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Advertising network Adrevenue has gone into administration today after talks with potential buyers fell through. The advertising network which has been operating since 2000 served display adverts across publisher sites in a standard network auction model. They offered both blind and transparent media buying solutions as well as mobile advertising and search advertising. Their selling …
Is AdRevenue the First Casualty of Web Bust 2.0? Read More »
In an attempt to combat the impending slump in gambling revenues following Google’s change in gambling policy Yahoo! has taken the unusual step of REMOVING some of its advertising listings from key sports keywords. A search for football betting on Yahoo! UK will now return just 4 paid search listings at the top of the …
Microsoft have conducted a piece of research which goes further towards showing the need for an integrated approach to digital marketing where display advertising and search engine marketing are concerned. Off the back of the overused Atlas example which suggested a 22% uplift in conversion could be produced from a combination of search and display, …
Display Advertising and Search – the perfect partnership? Read More »
Yahoo have disclosed their Q3 revenues and they aren’t good, a measly 1% increase on the same period last year and down $20 million on Q2. The announcement comes hand in hand with them announcing they would be cutting 10% of their workforce to improve cost efficiencies. This is no great shock in the current …
Premium Display Advertising Slowdown Evident in Yahoo Announcement Read More »
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