news from the world of digital marketing and digital media. breaking news stories along with insightful thoughts from the world of digital marketing and all forms of digital advertising and entertainment.
I blogged about the purchase of the analytics tool Indextools by Yahoo! earlier in the year (Yahoo! acquires Indextools). Now they have finally made the move to bring the tracking solution under their own brand , to be labelled, Yahoo Web Analytics. Not very imaginative with the name but you can imagine they wanted to …
Ebay announced yesterday that it is going to be making significant changes to its business model on September 24th. The changes which are described by Lorri Norrington, president of eBay marketplace operations in the US, as “the most fundamental change we’ve made, ever, to the marketplace”, will include an overhaul of its site search, and will …
I have to say I am loving the BBC’s coverage of the Olympics on their website. I have long been a lover of their live text commentary used for the cricket and the casual, informal language used and their use of this for the olympics has again made it more entertaining. On top of this, …
An article in this weeks edition in Marketing Week questioned the future of direct mail in the face or increased pressure from digital direct response channels. With direct mail volume dropping 7.4% from 2006-2007 and showing a continual decline in since 2004 has the measurability and accountability of digital mediums put pay to the direct mail industry? …
BBC’s iPlayer service is wiping the floor with its rivals in the on demand TV market recording up to 500,000 programme downloads a day. 11m TV shows were streamed or downloaded through iPlayer in January in comparison to 2.7m for channel 4’s system 4od and 2m for ITV. The massive amounts of advertising dollars spent …
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