news from the world of digital marketing and digital media. breaking news stories along with insightful thoughts from the world of digital marketing and all forms of digital advertising and entertainment.
As 2008 comes to a close I thought I’d do a quick recap of the topics we have been talking (and blogging) about this year in the world of digital media and search engine marketing. Mergers and Buyouts A lot of headlines have been written this year about various potential mergers and buyouts, mostly in …
Google announced this week that it was launching a from of events tracking, allowing web masters to track flash and social media elements and how their users interact with them (reported on the google analytics blog). Is this something new? Something which will revolutionise the world of web analytics? No! This functionality has been available …
Kelkoo has today emailed all its advertisers to inform them that they have been acquired by newly formed venture capitalist company Jamplant. In a slightly surprising move Yahoo! has relinquished the comparison site but will maintain Kelkoo as the comparison engine behind Yahoo shopping, cars, finance and travel. This is a strange move by Yahoo! …
Tesco have given a sneak preview of their latest project at the Microsoft Professional Developers Conference in Los Angeles. In conjunction with media agency Conchango, Tesco are looking to build a digital application which acts as the proverbial fridge door. The main purpose of the tool from Tesco’s perspective is for the placing or grocery …
Tesco Announces the Launch of Digital Fridge Door Read More »
I have questioned in the past whether affiliate marketing is set to benefit from the economic doomand gloom spreading around the world at the moment due to its relatively guaranteed return on investment. This message is now being expanded by the press to include other areas of digital marketing and the whole spectrum of online advertising …
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