News from the world of website analytics. Analytics is hugely important when running online advertising campaigns and here I discuss some important changes and advancements from this world.
Recently I wrote about attribution modelling, and my views on taking a pragmatic approach to measurement rather than searching for a silver bullet solution, and this week measurement has come into the headlines again with the World Federation of Advertisers announcing their attempts to establish an industry wide framework for media measurement, both on and …
In the digital world, where new products are launched frequently and new technology appears on a regular basis, there is always a race to be “the first” or “one of a select group”. Invariably however this doesn’t stay the case for long as other companies catch up and your claim of being unique is no …
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