Analytics

News from the world of website analytics. Analytics is hugely important when running online advertising campaigns and here I discuss some important changes and advancements from this world.

Is True Cross Media Measurement Achievable?

Recently I wrote about attribution modelling, and my views on taking a pragmatic approach to measurement rather than searching for a silver bullet solution, and this week measurement has come into the headlines again with the World Federation of Advertisers announcing their attempts to establish an industry wide framework for media measurement, both on and …

Is True Cross Media Measurement Achievable? Read More »