As Coronavirus continues to take hold across the globe, marketing and advertising seem like the absolute least of the worlds worries. But to the marketing and business world decisions are having to be made about how they trade through this crisis and come out of the other side intact. The first and obvious reaction is …
In days gone by, before mass penetration of television, advertising was more restricted to print and posters and the format was very, very different. Press ads were more like the advertorials of today. Text heavy, copy written, and informative pieces which proclaimed the product benefits and were meant to be read. Mad Men’s Don Draper …
2014: have we forgotten the art of storytelling? Read More »
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