I always wondered why I did it. Spent lots of my own personal time, picking blog topics, writing and rewriting blog posts, working on my blogs design, updating twitter, joining Facebook groups. I always figured it had something to do with a sense of belonging, and connection with like minded people, but was never quite sure. It turns out the answer was out there all along, adda.
Nope, not the snake, but the apparent reason behind our engagements on social networks (and in real life). Introduced to me by a post on business two zero, and billed by them as the reason twitter exists, and will survive, adda is “a form of intellectual exchange among members of the same socio-economic strata” according to the wikipedia definition. A sharing of information between like minded individuals with common interests.
The only thing Ive got to work on now is making sure my exchanges are intellectual and Im there!
It makes sense though. Loads of social tools survive, and thrive, when common logic suggests they shouldn’t. Facebook for example, on the face of it shouldn’t really work. And were you to describe its basic functions to a non user and explain how addicted some people are they would be amazed at its success. Twitter too, many people don’t get it, but yet it is going from strength to strength and will continue to do so, all because of adda.