There has been a lot of publicity in industry channels, and a lot of retweets on twitter, surrounding a search engine land article and the point of diminishing returns in paid search. The author, Josh Dreller, argues that, in world of holistic digital marketing multi channel media planning, sometimes the accountability of [...]

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In an iMedia Connection article published last week it was suggested that CPC’s days as an advertising metric were numbered.  That, much like is happening with CPM advertising, CPC based advertising mediums and agency models are set to become extinct as companies look for more performance based metrics to ensure profitability of any advertising spend.
I [...]

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MSN has reportedly added a fourth PPC listing to the top box on Live search in the US. I say reportedly as I cannot see it myself when I search.
In a press release reported on Search Engine Watch MSN rather honestly admitted this was done in response to requests from their advertisers for [...]

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The Google Adwords blog has announced a number of “quality score improvements” (debatable use of the word improvements!) which will come into play for your Adwords listings in the near future.
Removal of min bid – Firstly it is removing the current system of allocating each keyword a minimum bid amount which must be met for [...]

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So Google have finally done it.  Sacrificed their morals on trademark protection in the name of more revenue by opening up all brand terms, whether registered trademarks or not, to anybody who chooses to bid on them.  This has been their system in the US and Canada for a while now and their arguement is [...]

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