Patrick Altoft has noticed some changes in the referrer string used for Google natural search results this week which will change the face of position reporting technology. Reported on Blog Storm Altoft analysis the elements of the amended referrer string seen from Google natural search results and points out a variable in the new Google [...]

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Google announced this week that it was launching a from of events tracking, allowing web masters to track flash and social media elements and how their users interact with them (reported on the google analytics blog).
Is this something new? Something which will revolutionise the world of web analytics?  No!
This functionality has been available through [...]

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People have speculated for a while about Google analytics affecting your pagerank and hences your search engine positions and website traffic (example here).  I always thought of them as being one of the many conspiracy theories which come along with being as successful as Google has become.  But whilst sat at this weeks Google – [...]

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I blogged about the purchase of the analytics tool Indextools by Yahoo! earlier in the year (Yahoo! acquires Indextools).  Now they have finally made the move to bring the tracking solution under their own brand , to be labelled, Yahoo Web Analytics.  Not very imaginative with the name but you can imagine they wanted to [...]

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Slightly old news as it was announced 14 days ago but Ive been a little busy so am finally getting round to posting about it.
Yahoo! has purchased web analytics software solution Indextools for an undisclosed fee.  The tool which one commentator described as”one of the best kept secrets in the industry” has been bought as [...]

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