Whilst we in the search marketing business consider the UK market as one of the most advanced in terms of search engine marketing and search engine strategy a recent report by hosting company fasthosts claims that British consumers still don’t understand how search works. According to the report 1 in 4 Britons were unaware that …
Advertising network Adrevenue has gone into administration today after talks with potential buyers fell through. The advertising network which has been operating since 2000 served display adverts across publisher sites in a standard network auction model. They offered both blind and transparent media buying solutions as well as mobile advertising and search advertising. Their selling …
Is AdRevenue the First Casualty of Web Bust 2.0? Read More »
In a memo to its partner agencies yahoo has announced changes to its commission structure which will see it follow Google’s lead and reduce the amount of Agency commission from January 1st 2009. It is not going as far as Google in removing commissions completely but it will see a cut of 1% for the …
Earlier this week Google announced the launch of the ability to target iPhones and mobile devices which have full (html) web browsers on the Adwords blog. As always happens with these announcements the news spread like wildfire and it is now all over the blogosphere and shouldn’t really be news to anyone who works in …
Google iPhone Targeting – How to make the most of it Read More »
I spotted something today in the Yahoo Search results I had not seen before. Now this isn’t to say it hasn’t been around for a while as I can confess to rarely using Yahoo and relying on Google for my search fix mostly because of my iGoogle homepage. What I found when I searched for …
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