I anyone needed convincing of the rise in popularity of social media and the impact it has has on the web then the recent Hitwise news letter should provide it. Bebo has just overtaken ebay in the search term share rankings and the top 10 search terms contain 5 terms relating to social media sites, with two of them being youtube. This just goes to show the prominence this sector now has in the market and the opportunity it holds for those who can adopt it to suit their objectives, whether that be through advertising or participation.
The top ten search terms (as tracked by hitwise) for the 4 weeks ending 9/6/2007 are:
- bebo 1.14% share
- ebay 1.11% share
- youtube 0.52% share
- myspace 0.37% share
- argos 0.24% share
- facebook 0.23% share
- amazon 0.22% share
- bbc 0.17% share
- you tube 0.16% share
- bbc weather 0.15% share