The volume of searches being performed on particular topics can tell you a lot about the world. From seasonality of markets, the latest trendy gadget to who is going to win an election (or at least who is making the headlines!).
In this example which can see the harsh reality of the infamous credit crunch taking hold through the use of Google trends. Earlier in 2008 term credit crunch as the US sub-prime market fell to pieces and the UK promptly followed suit. The term credit crunch became increasingly popular but now as the affects of it are beginning to really take hold the depressing sight from Google trends shows that searches for redundancy are on the rise in Q4 as businesses feel the pinch.
Don’t be surprised if the next high flying search term in Q1 2009 is recession, a depressing tale told through search volumes!
