Last night I spoke on a panel at Mobile Monday Manchester on the subject of barriers to greater mobile media adoption. I seemed to strike a cord with some of the audience as some points prompted a but of healthy debate to say the least! The slides I used are below for those that were asking afterwards.
For the record I am a big advocate of mobile media but I feel it has a long way to go before it realises its potential as a media and advertising channel. The main thing it requires is agencies, clients and media owners to utilise it better, and appreciate it for its unique attributes rather than treating it as the Internet on a smaller screen.
View more presentations from Rob Weatherhead.
Hey Rob, I’d like to get in touch with you regarding a column I’m writing for MediaBistro.com, but my message isn’t being accepted by your contact form, no matter how hard I try to match the verification phrase. : ) Could you please drop me a line I can reach you? Thanks so much…
Ben G. / [email protected]